Career Sports and Entertainment

In 2006, an ambitious, little duck contacted Career Sports & Entertainment. Aflac, with its famous winged mascot, hoped to target a new audience to boost awareness of their brand and supplemental insurance products. After thorough research and consultation, CS&E helped Aflac jump into the driver's seat of a NASCAR sponsorship.

CS&E Corporate Marketing worked hand-in-hand with the client to coordinate all the moving parts. We designed the two-part NASCAR sponsorship, featuring a multiple driver deal with Roush Fenway Racing, and helped Aflac achieve "Official Supplemental Insurance Sponsor of NASCAR" designation.
The Creative Services team built the Aflac Racing brand from conception to production. Through the creation of a new logo, the manufacture of the firesuits and the paint scheme design for the actual race cars, Aflac Racing literally came to life before everyone's eyes.
CS&E's Public Relations group then coordinated efforts to introduce Aflac Racing to racing fans, the business community, and the media. The team drafted the press materials for the announcement and orchestrated a press conference webcasted on NASCAR.com.
With years of experience providing NASCAR hospitality for other Fortune 500 clients, the Presence Marketing team led the on-site efforts, crafting plans to manage a 10-race, 1,500 person hospitality program.
Once all of the elements had fallen into place, CS&E Interactive launched aflacracing.com. On this exciting and popular website, schedules, photographs, behind-the-scenes video, contests and promotions, and all information concerning hospitality now resides.

CS&E Corporate Marketing worked hand-in-hand with the client to coordinate all the moving parts. We designed the two-part NASCAR sponsorship, featuring a multiple driver deal with Roush Fenway Racing, and helped Aflac achieve "Official Supplemental Insurance Sponsor of NASCAR" designation.

The Creative Services team built the Aflac Racing brand from conception to production. Through the creation of a new logo, the manufacture of the firesuits and the paint scheme design for the actual race cars, Aflac Racing literally came to life before everyone's eyes.

CS&E's Public Relations group then coordinated efforts to introduce Aflac Racing to racing fans, the business community, and the media. The team drafted the press materials for the announcement and orchestrated a press conference webcasted on NASCAR.com.

With years of experience providing NASCAR hospitality for other Fortune 500 clients, the Presence Marketing team led the on-site efforts, crafting plans to manage a 10-race, 1,500 person hospitality program.

Once all of the elements had fallen into place, CS&E Interactive launched aflacracing.com. On this exciting and popular website, schedules, photographs, behind-the-scenes video, contests and promotions, and all information concerning hospitality now resides.