Career Sports & Entertainment

In 2007, CS&E created a comprehensive year-round and value-added promotions campaign for the Kellogg's Snacks Division. The goal was to increase exposure and account integration for Kellogg's retail partners.

CS&E Corporate Marketing's Kellogg's Team managed all aspects of the program, including: conception, execution, fulfillment, premium development, third party management, and client support for each program.
CS&E Creative Services designed and developed sales materials, logo generation, point-of-sale displays, promotional packaging and websites for each of the individual programs.
CS&E Interactive supported the campaign by designing and implementing snackpicks.com. The website provided a means where consumers could find more information, see their favorite athletes, redeem premiums and enter the associated sweepstakes.
CS&E Studio Production wrote and produced corporate videos for the Kellogg Company.
Providing advice and valuable experience in dealing with high-profile negotiations, our Client Representative team helped Kellogg's Snacks sign four athletes from four different sports disciplines to take part in the campaign.

NOTE: Supporting each of the key snack sales times throughout the year in sports, this overarching platform included four major promotions surrounding the Big Football Game, March Basketball, NASCAR, and Fall Tailgating. Four major athletes headlined each of the key time periods.

CS&E Corporate Marketing's Kellogg's Team managed all aspects of the program, including: conception, execution, fulfillment, premium development, third party management, and client support for each program.

CS&E Creative Services designed and developed sales materials, logo generation, point-of-sale displays, promotional packaging and websites for each of the individual programs.

CS&E Interactive supported the campaign by designing and implementing snackpicks.com. The website provided a means where consumers could find more information, see their favorite athletes, redeem premiums and enter the associated sweepstakes.

CS&E Studio Production wrote and produced corporate videos for the Kellogg Company.

Providing advice and valuable experience in dealing with high-profile negotiations, our Client Representative team helped Kellogg's Snacks sign four athletes from four different sports disciplines to take part in the campaign.